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The filler brand of well-known “Princess” is replaced by the brand “Saypha”

On all worldwide markets, starting with Europe, the well-known HA filler brand Princess," as promulgated by the Australian family-owned company Croma-Pharma GmbH (Croma), will be gradually replaced with the name "saypha." The company, which was founded in 1976 and specializes in the industrial production of hyaluronic acid syringes in the fields of medical aesthetics, orthopedics, and ophthalmology, as well as leading 12 international sales companies with product distribution in more than 70 countries around the world, says it is ready for the changes. Given Chroma's history of focusing on its own goods and minimally invasive aesthetic medicine, it's no surprise that the firm has expressed a desire to move forward by integrating its different aesthetic product brands.

Croma's move toward globalization necessitated rebranding and increased botulinum toxin Botulax Hugel procedures approval, while also creating a need for a more medical brand of HA-filler aimed solely at medical practitioners. As a result, Croma recently licenced the new Korean product Botulax developed by toxin maker Hugel Inc. Croma's HA filler and PDO thread products, as well as Hugel's Botulax, were developed and commercialized through a joint venture firm in the United States, Australia, Canada, and Incipient Zealand. The replacement of product Princess was necessary for numerous reasons, according to Andreas Prinz, Croma's Managing Director.

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That means you can streamline and market the product all around the world with a unifying look and effect. As the company seeks to make progress and takes the path of internationalization, it is necessary to forget about the standardized view of the company created for the current audience, namely for healthcare professionals. Moreover, the company has taken into account the numerous requests of customers, which is the main reason that all products of saypha are easy to distinguish from each other. In addition, all saypha products were created on the basis of medical science and evidence-based medicine, as well as on the Chroma company's unchanged values. Saypha is a high quality, reliable, and medically effective product that will become the new global HA filler

Information on saypha

The Croma HA filler range consists of six products: saypha RICH, saypha FILLER (with/without lidocaine), saypha® VOLUME (with/without lidocaine), and saypha VOLUME PLUS Lidocaine.

The products target the individual needs of the patients:

• saypha RICH (CE 0459) replenishes hyaluronic acid loss caused by ageing, improves hydration, skin tone and elasticity, and corrects fine lines. The product is injected into the dermal layer's superficial layer.
  saypha FILLER (CE 0459) and saypha FILLER Lidocaine (CE 0120) correct moderate to severe facial wrinkles and folds and increase lip volume (only applicable for saypha FILLER Lidocaine). The product is injected into the dermis from the mid to deep layers.
  saypha VOLUME (CE 0459) and saypha VOLUME Lidocaine (CE 0120) are used to treat deeper wrinkles and folds, as well as to build facial volume and remodel facial contours. The product is injected into a deeper layer of the skin (deep dermis or subcutis).
• VOLUME PLUS OF SAYPHA Lidocaine (CE 0120) is used to augment facial tissue in order to correct midface volume deficits and shape the contours of the face, as well as for reconstructive purposes in the treatment of facial lipoatrophy, for example. Subcutaneously, supraperiosteally, or into the deep dermis, the product is injected.
  All of the products listed above are based on non-animal derived hyaluronic acid and are manufactured to the highest safety and quality standards.