How Google Trends is Different (And Better) from Other Analysis Tools?

Google Trends as the name suggests is helps you in identifying an overall trend by leveraging the real-time searches on Google. It won’t be wrong to say that Trends is the world’s one of the largest real-time datasets. The best thing is Google Trends is a free Google product and you can use it right away.

Here, you don’t need to confuse the keyword trends with their volume. Google Trends only shows what people are searching for over a defined period of time. With the help of this, you’ll manage to learn more about the curiosity and current interest of people.

Let’s Decipher the Trends Data

Suppose a new story breaks out and now what will be your next step and how will you interpret the Google Trends data? Let’s break it all down in the next section.

One thing should be clear, the data shown in the Trends is derived from Google. It shows what people are currently searching on Google. Google Trends just give it a structure by categorizing and aggregating data and putting it into a unique perspective for the users.

Filter and Analyze Trends Data

So mainly there are two ways to do that, the one is real-time data and the other is non-real-time data. The real-time data shows you the search samples from Google Dataset from the last 7 days only, on the other hand, the non-real-time data shows you from entire Google Datasets i.e. from 2004 and past 36 hours.

Ways to use Google Trends

1. For finding trends in a particular category: For this, you only need to search that topic in Google Trends and change the time frame to longest as possible i.e. from 2004. Here, you will find whether the particular niche demand is declining, increasing, or remaining stable for a period of time. Based on this data, you can create your marketing strategy and be most active in your efforts whenever the trend is on the higher side. In this way, you can better utilize your resources and get an improved ROI (Return on Investment).

2. Use Related Topics for getting ideas: Suppose you are a content creator and want to build content around Cryptocurrecny and other related topics. These sub-topics need to be trending so that you can create content based on user intent. In this case, you can’t only rely on the overall volume of the keywords because they show the lifetime search volume. Here, you can use Google Trends which has a related topics section that provides trending sub-topics over a period of time.

3. Identify the seasonal Trends: There are many businesses around the world that work on Seasonal trends, for example, vocational cottage, snow removal service, etc. In this case, you always need to be on top of your marketing and sales strategy. Looking at the below example, it has clearly shown, In the United States, snow clearing services are high in demand between December and March.

Every marketer has a different way of using Google Trends, you can also try and test a few ways and find out which option fits you the best. For example, if the target market of your business is in various countries then you can filter data accordingly and create an effective marketing strategy. On the other hand, there are some marketers who use this tool for competitive analysis. You can compare the brand interest of your competitors with yours since Trends provides the feature to compare up to 4 keywords simultaneously.