spam Alert! / Wondering if that ‘Sent’ button works on Gmail?
Is that how Gmail alerts prospects about your emails? / Emails landing up in spam is more common than you think
Emails going to spam is one of the biggest obstacles that brands face when it comes to email marketing. Over 85% of all emails that are sent, lands up in the spam folders. It is estimated that over 60 billion spam emails will be sent every day between 2019 and 2023. If you don’t want your emails to be a part of this lot, then you must focus on email deliverability.
Email deliverability can be simply explained as the ability to deliver emails to the inbox of your prospects. It is a vital metric that helps in assessing the success of email marketing campaigns by indicating the number of emails that go to the recipients’ inboxes.
