Fantasy cricket was destined to get popular in India. India celebrates cricket like it’s a religion and it’s just not Indian cricket, they are very much aware of all the matches around the globe and honestly, fantasy cricket accelerated the craze in India and now more than 50 million users are part of the fantasy cricket family.
It wasn’t easy when the makers first decided to start these kinds of games in India. Not just the users, the government created a lot of pressure and it faced a lot of legal notice and after a while the Supreme Court finally gave them the clean chit and fantasy cricket was properly introduced in India. Another challenge that the companies back then faced was that people were not well educated about the thing. The Internet was very costly and people didn’t want to invest in something that can actually cost them money. Many users even thought that it is a game of gambling and it has something to do with fixing.
It took a long time but the best fantasy apps of the country took the challenge and educated everyone that it has nothing to do with gambling or fixing and the game is completely legal. When the internet became cheap, users started reading about the game and were downloading to check what the buzz is all about. Slowly people understood how they can make money out of it very easily and the business was then getting the attention that it deserves.
What happened next was very intriguing and no one is quite sure if fantasy cricket became a successful project because of the pandemic or not. During the lockdown, a lot of people turned up and the fantasy companies were making a lot of money out of it and thus introduced a lot of new games like Ludo, Poker etc. and thus, the fantasy sports world became quite famous in India.
Millions of people were associated with it and a lot of new fantasy cricket app came up seeing the hype among the masses. Credit goes to all the top fantasy apps for the kind of marketing and advertisement they did in order for the success of the sport in India.
Today, fantasy cricket is probably the biggest online game available in India. The numbers are increasing on a daily basis and soon will reach the 80 million mark, the target that the companies have set for themselves. At the end of day, one should look at the journey of fantasy cricket and learn that even after so many obstacles; it is now a billion dollar industry.
